Welcome to MI
Limited English version
Please note that the English version of mi.dk is limited to contain information of interest to business partners and not customers. This is due to the fact that MI mostly markets its products to Danish and Swedish customers.
If you require more information, please go to the Danish version or Swedish version
of this web site or contact us. We apologize for any inconvenience caused.
MI was founded in 1963
MI is short for Maskinhandler Indkøbsringen.
The company was founded in Denmark in 1963 with the purpose of improving machine dealers’ purchasing conditions. The MI headquarter is situated in Vejle, Denmark.
Today, 37 Danish machine dealers own MI.
We purchase and stock articles within 3 main categories:
Lawn and park machinery
54 employees (including 2 Swedish colleagues)
Turnover 2008/09: EUR 78 mio.
7,900 sqm stock/warehouse
1,200 sqm show room
1,015 sqm administration centre
30,000 various articles in stock
220,000 various articles in the database
Dealer network in Denmark and Sweden
The machines and articles are sold through the MI dealer network with 52 shops in Denmark and 50 shops in Sweden. Some of the articles are also sold online at shop.mi.dk
The machine dealers benefit from the MI cooperative by having access to exclusive products such as KUHN, by having access to a large stock placed in Denmark and by achieving better terms of business as they appear as one large customer instead of 37 small customers.
The MI dealer network can chose to purchase articles from MI but they can also shop elsewhere. This situation keeps us on our toes as we always have to be better, faster and a more attractive partner than other suppliers, despite the MI cooperative. Therefore we are always looking for, and are open to, new business relationships that can help us do things smarter and more effective.
Apart from purchasing and stocking articles, MI also handles national sales and marketing activities on behalf of the MI dealer network. We offer the following services to the MI dealer network:
Help with activating machines
24h access to the 1,200 sq m MI show room
Per Stjernqvist, chairman
MI is the biggest voluntary chain in the agricultural machine industry in Denmark.
We do not produce machinery but we purchase and stock them from well-known manufacturers around the world and distribute them to farmers etc. through the MI dealer network in Denmark and Sweden.
Our machine range includes almost every kind of agricultural machinery that can be mounted on a tractor:
MI is the exclusive distributor in Denmark and Sweden of several international brands, including KUHN (DK only), Rauch (DK only, MI Tip, Krampe (DK only), Maschio (SE only).
Furthermore MI has access to agricultural machinery from:
We publish our own newspapers with the entire agriculture range.
The range is also on display at national fairs, e.g. Agromek (DK), Roskilde dyrskue (DK)
and Borgeby fältdagar (SE)
Lawn and park machinery
MI is the exclusive distributor in Denmark and Sweden of:
Furthermore MI has access to garden machinery and equipment from:
The machines are sold through the MI dealer network to both professionals and private consumers. We publish a biannual newspaper with seasonal machinery and new products
Shop articles at MI
MI purchases and stocks a wide selection of shop articles from well-known brands, which can be purchased by professionals as well as private consumers at the MI dealers or online at shop.mi.dk. All articles are not available online yet, but so far our web shop contains more than 10,000 articles!
Private consumers as well as professionals will find interesting articles at fair prices in the following categories: